Beauty by EarthConfidence looks good on you.
Put it on tonight. Wake up golden, not orange.
Regular price $71.98Sale price $35.99for 2 tubes · $18 each
- Looks real, never orange. A warm, golden glow that builds naturally
- Smells like lotion, not chemicals. A light, fruity scent
- No streaks, no missed spots. Goes on white, so you see where you’ve applied
- Stays off your sheets. Clean, vegan formula with no dyes or parabens
- 60-Day Money-Back Guarantee
- Vegan & cruelty-free
- Made in the USA
The results
Sun-kissed, never orange.
“Love it! It is such a natural looking tan!” That’s Staci, and it’s what customers write about most. The color develops while you sleep into a warm, golden tan that looks like a week of good weather, not a bottle.
- 2 Million+
- customers
- 4.8
- average rating
- 45k+
- 5-star reviews
Why they switched
“The best I have ever tried.” Here’s why.
- 01
A tan that looks real
A warm, glowy color that looks like you actually went somewhere. Not streaky, not fake, never orange.
“The tan looks so natural, glowy, and warm once it sets!”
Katarina - 02
None of the gross stuff
Color from DHA derived from non-GMO sugar beets. Never parabens, sulfates, dyes or synthetic fragrances.
“It has clean ingredients and isn’t full of chemicals.”
Heather C. - 03
No gross chemical smells
The lotion has a light, fruity scent, not a harsh chemical one. Putting it on at night is actually pleasant.
“I like the smell and feel of the lotion. It doesn’t smell like chemicals.”
Tina K. - 04
Even color, first try
It goes on white so you can see where you’ve been, then blends in like regular lotion.
“It goes on like regular lotion. You almost can’t mess it up!”
Megan G. - 05
Stays off your sheets
No smudges on white sheets, no marks on your favorite tee.
“Not orange and it doesn’t rub off on your clothes or sheets.”
Lisa - 06
Feels like body lotion
Creamy and hydrating with aloe, shea butter and nourishing oils.
“Goes on like wonderful skin cream. Leaves me feeling moisturized and smooth.”
Lory
The difference
Everything you hated about Self Tanners, fixed
The orange. The smell. The sheets. Here’s what changes when you switch.
Claim limited offerHow to use it
Apply tonight. Wake up tan.
- 1
Exfoliate
Start with smooth, dry skin. Shave a day or two before.
- 2
Apply
Blend in circles with your hand or a mitt. It goes on white, so you can see your coverage.
- 3
Develop
Color starts in 6 to 8 hours. Most people apply at night.
- 4
Glow
Full glow in 12 to 24 hours. Reapply to build deeper color.
What goes on your skin
Ingredients you don’t have to Google
What’s in it
- DHA from non-GMO sugar beetsThe color, from a plant source
- Aloe veraSoothing hydration
- Shea butter & coconut oilRich, creamy moisture
- Organic jojoba & argan oilsSoft, smooth finish
What’s never in it
- Parabens
- Sulfates
- Dyes
- Synthetic fragrances
Real customers, real glows
No filters. Just their tans.
The best tanner I've found. It does not transfer and I’ve gotten so many compliments on the color. I’ve tested 4 other products for my daughter and I for her wedding. It’s important it looks natural and doesn’t transfer. I highly recommend.
Melinda S. · Verified buyer
I love this Tanner! Smells wonderful and gives great even color! The exfoliating glove and application glove were helpful too! Will be ordering more!
Stephanie D. · Verified buyer
It’s the best I have ever tried. My husband even said it doesn’t stink and the color is best yet! I’m fair skinned but used medium and it’s perfect!
Shelby H. · Verified buyer
Love love love this product. I am at avid self tanner girl. This product has me hooked. It dries quickly and gives me the most natural tan I have ever had.
Nevada S. · Verified buyer
Love it! It is such a natural looking tan!
Staci N. · Verified buyer
LOVE the self tanner. It looks amazing! I reaplly once a week and am able to stay dark looking all year long. Doesnt look fake like other products I have used in the past. Oh and my skin feels so moisturized after using.
Katrina K. · Verified buyer
Customer photos and reviews of Self Tanner Body Lotion. Results may vary.
Questions
Good to know
Something else on your mind? Our team is happy to help at beautybyearth.com.
Choose by your natural skin tone, not how deep you want your tan. Light is made for naturally fair, pale skin that burns easily. Medium is made for beige, olive and deeper skin tones, and it’s our most popular. Start with one thin coat and build gradually.
Orange happens when your skin gets more DHA than your natural skin tone and pigmentation can carry, usually from a shade that’s too deep for you or from layering too much too fast. Pick the shade that matches your natural skin tone, start with one thin coat and build gradually. Exfoliate first and go lightly on knees, elbows and ankles for the most even finish.
Yes. Both tubes come in the shade you pick, so you have a second tube ready when the first runs out. Not sure which shade? Take the 1-min shade quiz.
It’s made without added dyes and designed not to stain sheets or clothes.
DHA derived from non-GMO sugar beets, aloe vera, shea butter, coconut oil and organic jojoba and argan oils. Vegan, Leaping Bunny certified cruelty-free, and made in the USA.
No. Self Tanner gives you color, not UV protection, so keep wearing sunscreen.
Every order is covered by our 60-Day Money-Back Guarantee.
Buy 1, Get 1 Free
Try both tubes. Love your glow, or get your money back.
That’s $18 a tube for a tan you’ll want to show off. If it’s not for you, our 60-Day Money-Back Guarantee has you covered.
Find your perfect shade
Match your skin, not the tan you want.
Self Tanner works with your natural skin tone. Pick the tone that looks most like you today.
Fair skin tones
Start here if your natural skin is fair or pale and you burn before you tan.
- Hair
- Blonde, red, or light brown
- Eyes
- Blue, gray, or green
- Skin tone
- Fair, porcelain, or pale
- Burns
- Easily
- Veins
- Blue or purple
- Jewelry
- Looks best in silver or platinum
- Tans
- Hard to tan, burns before color develops
- Freckles
- Often
Your match
Light Formula
Self Tanner for naturally fair, pale skin.
Medium skin tones
Start here if your natural skin is beige to olive and you tan gradually.
- Hair
- Light to dark brown or black
- Eyes
- Hazel or brown
- Skin tone
- Beige, olive, or light caramel
- Burns
- Occasionally to rarely
- Veins
- Greenish, or hard to see
- Jewelry
- Looks best in gold or rose gold
- Tans
- Builds a gradual tan in the sun
- Freckles
- Sometimes
Your match Most popular
Medium Formula
Self Tanner for medium to olive skin tones.
Dark skin tones
Start here if your natural skin is deep caramel to rich brown and you tan easily.
- Hair
- Dark brown or black
- Eyes
- Hazel, brown, or dark
- Skin tone
- Caramel, bronze, or deep brown
- Burns
- Rarely
- Veins
- Hard to see
- Jewelry
- Looks best in gold or warm metals
- Tans
- Tans deeply and easily in the sun
- Freckles
- Rarely
Your match
Medium Formula
Self Tanner for medium to olive skin tones.
Too much DHA (the active ingredient) or layering too quickly can turn any skin tone orange. Start with one thin, even coat. You can always build gradually.
Before and after photos show real customer results. Results may vary.
Still unsure?
